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IGNOU Management Programme MS-612 Question Paper
SECTION – A 1. (a) Analyse the factors of growth of retail business in India. (b) Explain in brief the buying behaviour of retail consumers. 2. (a) Analyse the objectives of merchandising with reference to retailing. (b) Describe the significance of orientation programme. Explain how employees can be motivated through job enrichment. 3. (a) Examine…
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