• On June 14, 2018
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IGNOU Management Programme MS-612 Question Paper

SECTION – A

1. (a) Analyse the factors of growth of retail
business in India. 

(b) Explain in brief the buying behaviour of
retail consumers.

2. (a) Analyse the objectives of merchandising
with reference to retailing. 

(b) Describe the significance of orientation
programme. Explain how employees can
be motivated through job enrichment.

3. (a) Examine the legal issues for retailing in
India.

(b) Discuss the guidelines for catalog retailing.
MS-612 1 P.T.O.

4. Write short notes on any three of the following :
(a) Formats of Retailing
(b) Strategic Retail Planning
(c) Communication Mix in Retailing
(d) Loyalty programmes
(e) Ethical Dimensions in Retailing

SECTION – B

5. As a retail store manager devise the mechanism
for monitoring and controlling retail operations,
with the help of suitable examples.