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IGNOU TS-6: TOURISM MARKETING June, 2018 Question Paper
TS-6: TOURISM MARKETING
June, 2018
Note: (i) Attempt any five questions in about 600 words.
(ii) All questions carry equal marks.
Q1. What do you understand by Marketing? Outline the characteristic features of various marketing activity concepts.
Q2. Explain various approaches and applications of market segmentation in the tourism trade.
Q3. Why and how should Tourism enterprises analyse their competitors?
Q4. Discuss the impact of modern technologies on the operation and functioning of the tourism and hospitality enterprises.
Q5. Describe the various elements of Promotion Mix.
Q6. Elaborate the role and types of Intermediaries in Tourism Industry.
Q7. What do you understand by Distribution channel of tourism products and services? Give an account of the levels of Distribution channels and the factors to be considered while selecting them.
Q8. How is Tourism business linked to seasonality issues? Elaborate.
Q9. Write an essay on the issues involved in Airlines marketing.
Q10. Write short notes on the following in about 150 words each:
(a) Role of NGOs at tourism destination
(b) Agencies involved in Responsible tourism
(c) Push and Pull strategies in Marketing
(d) Fifth P of Marketing