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IGNOU MTM-15 Question Paper Dec-2017
1. What are the differences between the needs of a
business traveller from that of a leisure traveller ?
What is the importance of both for tourism
operations ?
2. What are the components of MICE ? Discuss the
linkages of MICE components with the tourism
industry.
3. What do you understand by Incentive Travel ?
How does it promote tourism business ?
4. What do you understand by “Spot Management”?
What are the activities involved in this process ?
Explain with examples.
5. Write short notes on the following :
(a) Exhibitions
(b) Service Gap Concept
(c) Market Analysis
(d). Sponsors
6. Explain with examples how “Expositions” can be
a good marketing tool.
7. What are the steps involved in the process of site
selection for organising an event ? Explain with
the help of an example.
8. Write a detailed note on the scope of India as a
MICE destination.
9. What are the factors to be considered while
choosing a convention centre for hosting a
meeting of international delegates ?
10. Write short notes on any two of the following :
(a) Responsibilities of a Meeting Planner
(b) Economic Impacts of Trade Fair
(c) Role of ICT in Event Management